👩‍💻 The Impact of AI on Creative Roles

Recently, Google spoke with creative professionals ranging from graphic designers, multimedia artists, animators, and industrial designers to understand how AI can fit into their workflows: 

1. Generative AI tools enhance creative professionals' skill sets, facilitating expression and supporting the creative process. 

2. Creatives prefer AI not to create art itself or intrude on areas where they find fulfillment; they value the creative process. 

3. AI can assist artists by handling non-creative tasks like marketing, promotion, and collaboration, allowing them to focus more on creativity. 

While leaders on one hand are enthusiastic about integrating AI, research suggests that algorithmic tools overseeing productivity could hinder rather than enhance creative efforts. 

• Algorithmic management, where AI oversees workflow and evaluates performance, leads to decreased perceptions of creativity in employees compared to human management. 

• Employees managed by algorithms receive fewer resources for innovation projects. Widespread implementation of algorithmic management doesn't alleviate negative perceptions of creativity in human workers. 

• Leaders need to be cautious about automating management processes, as it can inadvertently lead to underestimating employees' creative potential. 

• A slow or fast rollout of algorithmic management doesn't mitigate negative effects on employee perceptions. 

• Leaders should delegate routine tasks to algorithms and emphasize augmentation rather than replacement of human capabilities. 

• Clear communication about the purpose and role of AI is essential to prevent negative perceptions of employee capabilities. 

In the end, companies should carefully consider the impact of AI on employee trust and job satisfaction when implementing novel technologies.